Reimagining Luxury Travel
Redesigning Asia's Premier Bespoke Travel Website for Impact and Conversion.
Role & Responsibility
UX Researcher, user interface
Industry
travel agency
Year
2022
Back Story
Remote Lands is the world’s foremost bespoke travel designer focused exclusively on Asia. They provide the very finest that Asia has to offer, from pool villas and private jets to unique experiences among far-flung cultures off the beaten path. The attention to detail, personalized service, creativity and deep knowledge of Asia set us apart.
Challenge
The client want to ‘reimagine’ initially the website to be more visual, smarter and more optimised to convert, to cater to various consumer types, to communicate brand value propositions, and to position them as the experts.
Research
The research methods used in this project are:
Customer interviews
Mouseflow
Video Recording
Prototyping and Testing
I created a low-fidelity prototype in UX Pin to quickly validate design concepts, user flows, and overall structure. The purpose at this stage was to test whether the layout and interactions aligned with user expectations and to gather feedback on core functionality before investing time in detailed design. This early validation helped ensure that the foundational design decisions were solid and reduced the risk of significant changes in later stages.
Outcome
UX design goes beyond aesthetics; it’s about solving users’ problems effectively.
A strong brand value proposition is crucial for engaging high-value customers. Remote Lands can capture its target audience by understanding their needs and expectations, while positioning itself as a trusted travel partner. By highlighting a seamless, worry-free experience and demonstrating how easy it is to access expert services, the brand can build trust and stand out in the competitive travel market.
